How to Create a Top-notch Photography Website in 5 Simple Steps

· Building Your Site,Promoting Your Site,Entrepreneurship
Man Holding a Camera Wearing Yellow Jacket

Learning how to make a photography website is crucial for any professional or aspiring photographer. It's a platform to showcase your work and a tool to attract potential clients and build your brand.

In this guide, we'll show you how to create a top-notch photography website design using Strikingly, the ideal platform for photography websites. We'll cover everything from defining your brand to optimizing your website for search engines and promoting it on social media.

But before we dive in, let's talk about the importance of SEO optimized content.

The Importance of Having a Photography Website

In today's digital age, having an online presence is essential for any business or individual. As a photographer, your photography website design is your virtual storefront and portfolio. It allows you to showcase your work to potential clients around the world and establish yourself as a professional in the industry.

: The Ideal Platform for Photography Websites

Strikingly is a user-friendly platform that offers beautiful templates specifically designed for photography website design. It's easy to use and requires no coding skills, making it accessible for anyone who wants to create their own photography website.

A Word on SEO Optimized Content

SEO (Search Engine Optimization) is optimizing your website so it appears higher in search engine results pages (SERPs). By incorporating relevant keywords into your content, you can improve your chances of being found by potential clients searching for photographers online.

Define Your Brand

Light Deck Template for Photography Website

Image taken from Strikingly


As a photographer, it's essential to define your brand before creating a photography website. This will help you establish a clear message and identity that resonates with your target audience.

1. Identify Your Target Audience

To identify your target audience, think about the type of photography you specialize in and who would be interested in. For example, if you specialize in wedding photography, your target audience would be engaged couples and their families.

2. Develop a Unique Selling Proposition

Developing a unique selling proposition (USP) is crucial for standing out from the competition. Your USP should highlight what differentiates you from other photographers in your niche. For example, if you specialize in outdoor adventure photography, your USP could be capturing breathtaking moments in the great outdoors.

3. Establish Your Brand Image

Your brand image should reflect your USP and appeal to your target audience. This includes choosing a color scheme and typography that aligns with your brand message.

4. Create a Brand Name

Your brand name should be memorable, easy to pronounce, and relevant to your niche. Avoid using generic names like “John Smith Photography.” Instead, opt for something unique like “Wilderness Wanderer Photography” for outdoor adventure photography.

5. Design Your Photography Website

Your photography website design is an important step in establishing your online presence. Choosing a website template that reflects your brand and showcases your work effectively is crucial. Here are some tips on how to design a stunning photography website.

6. Choose Your Photography Website Design Template

Perspective Template for Photography Website

Image taken from Strikingly


When it comes to selecting a photography website design template, it's essential to choose one that is specifically designed for photography websites. Strikingly offers a range of templates optimized for displaying high-quality visuals and presenting your portfolio in the best possible light. How to create a photography website is easy with Strikingly.

Make sure to choose a template that suits your style and brand image. Whether you prefer clean and minimalist designs or more elaborate layouts, there's a template out there that will work for you.

7. Customize Your Website Design

Once you've chosen your template, it's time to customize it to fit your brand image. This includes choosing the right color scheme, font styles, and layout options.

Make sure to add personal touches such as custom logos or watermarks, which will help establish brand recognition and make your site more memorable.

8. Optimize Your Website for Mobile

In today's world, most people access the internet through their mobile devices. That's why optimizing your photography website for mobile viewing is crucial.

Make sure that all images are optimized for mobile viewing and that the site layout is responsive across different screen sizes.

9. Incorporate High-Quality Visuals

As a photographer, the visuals on your website are the most crucial aspect of design. Make sure to incorporate high-quality images throughout your site, showcasing both your portfolio and any other visual content you may have.

It's also important to make sure all images are properly compressed without sacrificing quality or resolution so they load quickly on all devices.

Create Compelling Content

Creating compelling content is crucial to the success of your photography website. You need to develop a content strategy to engage your target audience and keep them returning for more. Here are some tips on how to create compelling content for your photography website.

1. Develop a Content Strategy

To develop a content strategy, you need to identify your target audience and their needs. What kind of photography do they like? What kind of information do they need? Once you have identified your target audience, you can start creating content that will appeal to them.

Byte Sized Template for Photography Website

Image taken from Strikingly


You should also consider the type of content you want to create. Do you want to create blog posts, articles, or videos? Each type of content has its own strengths and weaknesses, so it's important to choose the right one for your needs.

2. Use High-Quality Visuals

As a photographer, you know that visuals are key to engaging an audience. Make sure that all the visuals on your website are high-quality and showcase your best work.

Your images should be optimized for web use to load quickly and not slow down your website. Use image compression tools like TinyPNG or JPEGmini to reduce file sizes without sacrificing quality.

3. Incorporate SEO Keywords

SEO keywords are essential for getting traffic from search engines like Google. Identify the keywords that people are using when searching for photography websites and incorporate them into your content.

Make sure not to overuse keywords as this can hurt your SEO ranking rather than help it. Use keywords naturally in headings, subheadings, and throughout the body of your text.

4. Write Engaging Blog Posts

Blog posts are an excellent way to showcase your expertise as a photographer and provide valuable information for potential clients. Write blog posts about topics related to photography such as tips on taking better photos or how to choose the right camera equipment.

Make sure each blog post is well-written and engaging, with a clear structure and call-to-action at the end.

Optimize Your Website for Search Engines

In order to make your photography website more visible to potential clients, you need to optimize it for search engines. Here are some tips on how to do that.

1. Conduct Keyword Research

Before you start optimizing your website, you need to know what keywords to target. Use tools like Google Keyword Planner or SEMrush to find relevant keywords for your photography niche. Make sure to include both short-tail and long-tail keywords in your research.

2. Optimize Your Website Structure

Your website structure should be easy for both users and search engines to navigate. Make sure your website has a clear hierarchy, with essential pages linked from the homepage and easy-to-use navigation menus. Use descriptive URLs and title tags that include your targeted keywords.

3. Optimize Your Content

When creating content for your photography website, make sure it is optimized for search engines by incorporating targeted keywords naturally throughout the text. Use header tags (H1, H2, H3) in your content and include alt tags on all images with relevant descriptions.

4. Build Quality Backlinks

Backlinks are an important factor in SEO as they signal to search engines that other websites consider your content valuable enough to link back to it. Reach out to other photographers or related businesses in your industry and ask if they would be willing to link back to your website.

Promote Your Photography Website

Once you have created your photography website, it's time to promote it. You want to drive traffic to your site and attract potential clients. Here are some effective ways to promote your photography website.

1. Leverage Social Media

Social media is a powerful tool for promoting your photography website. Platforms like Facebook, Instagram, and Twitter allow you to showcase your work and connect with potential clients. Share links to your website, post behind-the-scenes photos of photo shoots, and engage with followers.

2. Utilize Email Marketing

Email marketing is a great way to stay in touch with potential clients and keep them updated on your latest work. Create a newsletter that showcases your recent projects, offers exclusive discounts, and provides helpful tips for aspiring photographers.

3. Attend Networking Events

Networking events are an excellent opportunity to meet other professionals in the industry and potentially gain new clients. Attend photography conferences, workshops, or local meetups in your area.

4. Collaborate with Other Professionals

Collaborating with other professionals can help expand your reach and attract new clients. Reach out to wedding planners or event coordinators in your area and offer to collaborate on future projects.

Monitor and Improve Your Website

Byte Sized Template for Photography Website

Image taken from Strikingly


As a photography website owner, it is essential to continuously monitor and improve your website to ensure that it is running smoothly and effectively. Here are some simple steps to do just that.

1. Analyze Your Website Traffic

One of the best ways to monitor your website's performance is by analyzing your website traffic. You can use tools like Google Analytics to track how many visitors are coming to your site, which pages they visit, and how long they stay on each page. This information can help you identify areas where you need to improve.

2. Monitor Your Search Engine Rankings

Another important aspect of monitoring your website is keeping an eye on your search engine rankings. You can use tools like SEMrush or Ahrefs to track where your website ranks for specific keywords related to photography websites. If you notice that your rankings are slipping, it may be time to re-evaluate your SEO strategy.

3. Test and Improve Your Website

Regularly testing and improving your website is crucial for maintaining its effectiveness. This includes checking for broken links, optimizing page load times, and ensuring all features work properly. By regularly testing and making improvements, you can ensure that your website remains user-friendly and easy to navigate.

4. Continuously Update Your Website Content

Finally, it's important to continuously update your photography website's content to keep it fresh and engaging for visitors. This includes regularly adding new blog posts or galleries and updating existing content with new information or images.

Build Your Photography Website with Strikingly

As a photographer, having a top-notch photography website is essential to showcase your work and attract potential clients. By following the 5 simple ways to make a photography website, you can create a stunning one that will set you apart from the competition.

A well-designed photography website can help you establish your brand, showcase your work, and attract new clients. With the right content and SEO optimization, your website can also rank higher in search engine results and drive more traffic to your site.

Creating a photography website may seem like an overwhelming task at first glance but by following these simple steps, you'll be able to create a professional-looking site that showcases your work in no time! Remember to stay focused on what sets you apart from other photographers and use high-quality visuals to make an impact on potential clients.

Here are 7 quick steps to build your photography website with Strikingly:

1. Select a theme. Choose from Strikingly's collection of stylish photography portfolio themes to display your best photos.

2. Add a logo and cover photo. Include a memorable logo and stunning cover photo to make a great first impression.

3. Create a gallery page. Add a gallery page to feature a collection of your best photos. Easily upload photos and arrange them attractively on the page.

4. Set up your about page. Include details about you and your photography experience, passions, and style to help potential clients get to know you.

5. Add contact information. Provide ways for people to get in touch with you to ask questions or hire you by including contact information like email, phone number, and social media links.

6. Launch your site! Review and publish your photography portfolio website. Strikingly automatically optimizes it for mobile devices so people can enjoy your work on any screen size.

7. Promote your site. Share your new website on social media platforms like Instagram and Facebook to help raise awareness and gain new potential clients. Start promoting your photography services!

Ready to create a photography website that stands out? Sign up for Strikingly today and start building your dream photography website with ease!