Creating an Interior Design Portfolio Website: Best Practices

· Building Your Site,Promoting Your Site,Tips and Tricks
Interior Designer Creating a Website

Are you an interior designer looking to showcase your work and attract potential clients? If you are, it’s time to learn how to make an interior design portfolio. Having an online presence is crucial to success in the industry. And with platforms like Strikingly, creating a stunning portfolio website has never been easier.

But before diving into the nitty-gritty of designing your website, it's important to understand why having an online presence is so crucial in the industry. With so many talented designers, standing out from the crowd can be challenging without a strong online presence. By setting up your interior design portfolio website, you can showcase your unique style and expertise in a way that sets you apart from competitors.

What is an Interior Design Portfolio?

An interior design portfolio is a collection of your work that showcases your skills, style, and experience as an interior designer. It's essentially your resume in visual form. A good interior design portfolio should:

  • Highlight your best and most compelling design projects. Include photos of completed rooms or spaces you have designed, including living rooms, kitchens, hotels, retail stores, etc. Show the space from multiple angles if possible. These help demonstrate your abilities and the range of projects you can take on.
  • Demonstrate your design skills. Include materials selections, floor plans, elevations, color palettes, sketches, renderings, and mood boards that show how you conceptualized the design. This helps convey how you work through the creative design process.
  • Have a consistent and polished style. Use the same font, layout, and branding across your portfolio. All images should be high quality, with good lighting and styling. This makes it look professional and visually cohesive.
  • Include details for each project. Provide the client or company name, location, square footage, timeline, budget, and goals or challenges for the space. Describe your overall design concept and approach.context helps the viewer understand the work in more depth.
  • Be tailored for your target audience. If you want to focus on hospitality design, include more restaurant, hotel and retail spaces. If residential work is your passion, show more home interiors. Focus your work to appeal to the type of client you want to attract.
  • Can be both digital and print. Create an interior design portfolio website to share online, and also have a physical printed portfolio book. Some clients may prefer to review one or the other. So offering both options is best.

Your interior design portfolio is a living document that should be updated frequently with new work. It is one of the most critical tools for attracting new clients and landing new design projects. Put effort into crafting a stunning portfolio that represents your abilities and design talents.

Modern Home Improvement Template

Image taken from Strikingly


You Need an Online Presence

In addition to standing out from competitors, having an online presence allows potential clients to find and connect with you easily. With so many people turning to the internet for their home design needs, interior designers must have a strong online presence to attract these potential clients.

Strikingly: Your Interior Design Portfolio Builder

When creating an interior design portfolio website, Strikingly is one of the best platforms out there. With easy-to-use templates and customizable designs, even those with little web design experience can create a stunning portfolio website on Strikingly.

In this article, we'll cover everything you need to know about creating an interior design portfolio website that will impress potential clients and set you apart from the competition. We've got you covered from planning your website to showcasing your work and implementing SEO best practices.

Now that we've covered why having an interior design portfolio website is essential and why Strikingly is an excellent platform for creating one, let's dive into the specifics of designing and optimizing your website. We'll cover everything from planning your website to showcasing your work and implementing SEO best practices. So, let's get started!

1. Planning Your Website

When setting up your interior design portfolio website, planning is key. This section will cover the essential steps you need to take to ensure that your website effectively showcases your work and attracts potential clients.

  • Define your target audience

Before you start designing your website, it's essential to define who your target audience is. Are you targeting homeowners or commercial clients? What age group are they in? What is their style preference? Knowing these details will help you tailor your website content and design to appeal to them.

  • Establish your brand identity

Your interior design portfolio website should reflect your brand identity. This includes choosing a color scheme, typography, and imagery that aligns with the message you want to convey. Take a look at other interior design portfolio examples online for inspiration.

  • Select a website template that matches your brand

There are many interior design portfolio websites out there, but not all templates will match your brand identity or showcase your work effectively. Choose a template that complements the style of interiors you specialize in and allows easy navigation.

  • Design a user-friendly website navigation

Your website's navigation should be intuitive and easy for visitors. Make sure all pages are easily accessible from the homepage and use clear labels for each site section. Consider adding a search bar so visitors can find specific projects quickly.

How to Create an Interior Design Portfolio

Here's how to create an interior design portfolio using Strikingly:

Step 1: Sign up for a free Strikingly account. Go to and click "Get Started." Enter your email to sign up.

Step 2: Choose a portfolio template. Strikingly has gorgeous templates for interior designers, like "Minimal" or "Modern." Select one you like, click "Use This Template."

Step 3: Add your biographical info. Go to the first section of your site and modify the text there to include details about your design experience, education, accomplishments, and services offered. Make it personal by sharing what inspired you to become a designer!

Sarah Worthy TEmplate: About Me Section

Image taken from Strikingly


Step 4: Upload photos of your work. Add sections for "Residential Spaces," "Commercial Projects," "Hospitality Design," or whatever categories are relevant to the type of work you do. Then upload beautiful photos from those projects to populate each section. Arrange the photos in a clean grid.

Step 5: Provide written context for each project. Don't just rely on photos - give some background for each space. Share the client brief, design concept, challenges, and solutions. Mention the products or materials used and your favorite parts of the design. Keep these descriptions concise but compelling.

Step 6: Add floor plans, sketches, or mood boards if available. Any supplemental materials that offer a glimpse into your creative process are valuable for an interior design portfolio site. They show how you problem-solve and come up with design solutions.

Step 7: Customize fonts, colors, and branding. Make the template reflect your unique personal style. You can change fonts, adjust colors, and add your logo to create consistent branding across the site. Keep things minimal and let your work shine through.

Step 8: Add final touches like social links and contact info. Include icons linking to your Instagram, Pinterest, YouTube, and any other design community profiles you have. Add your email, phone number, and physical address so potential clients can get in touch with you easily.

Step 9: Review and publish your portfolio! Double-check that all content is strong, photos are high quality, and everything showcases your talents as an interior designer. Then click "Publish" to make your new portfolio website live!

Congratulations, you now have a stunning interior design portfolio created with Strikingly! Share it on social media and with your professional network to start attracting new client opportunities. Update it regularly to keep to improve your online presence.

2. Showcasing Your Work

When it comes to showcasing your interior design portfolio on your website, visuals are the most important aspect. As an interior designer, you want to choose images that highlight your best work and showcase your unique style. Make sure the images are high-quality and well-lit so they accurately represent the space you designed.

  • Craft compelling project descriptions

Crafting compelling project descriptions is also crucial for showcasing your work effectively. You want to give potential clients a glimpse into your creative process and highlight what makes each project unique. Use descriptive language and highlight any challenges you faced during the design process.

  • Select the right project categories and tags

Selecting the right project categories and tags can also help potential clients find exactly what they're looking for on your website. Organize your portfolio by room type or design style, so visitors can easily navigate through your work. Use tags that accurately describe each project, so visitors can find similar projects with ease.

Interior Design Studio Template

Image taken from Strikingly


  • Integrate multimedia elements

Integrating multimedia elements such as videos or virtual tours can enhance the visuals of your portfolio website even further. These elements give visitors a more immersive experience of the space you designed and allow them to see every detail up close.

Showcasing your interior design portfolio on your website requires careful planning and attention to detail. By choosing the right images, crafting compelling project descriptions, selecting appropriate categories and tags, and integrating multimedia elements, you can create a stunning portfolio that showcases your unique style and sets you apart from other designers in the industry.

3. SEO Best Practices

When it comes to creating an interior design portfolio website, it's important to keep in mind that having a visually appealing website is not enough. You also need to ensure that your website is optimized for search engines so that potential clients can find you easily. Here are some SEO best practices to follow:

  • Do keyword research for interior design portfolio websites

Before you start creating content for your website, it's important to do some keyword research. This will help you identify the keywords and phrases potential clients use when searching for interior designers online. Use tools like Google Keyword Planner or SEMrush to find relevant keywords and include them in your content.

  • Craft SEO-friendly headlines and meta descriptions

Your headlines and meta descriptions are the first things that potential clients will see when they come across your website on search engine results pages (SERPs). Ensure they accurately reflect the page's content and include relevant keywords.

  • Create keyword-rich content

When creating content for your interior design portfolio website, make sure you include relevant keywords throughout the text. However, don't overdo it - stuffing your content with too many keywords can actually harm your SEO efforts.

  • Link to authoritative sources and internal pages

Linking to authoritative sources within your industry can help improve your website's credibility with both users and search engines. Additionally, including internal links within your own website can help improve navigation and keep users engaged with your content.

By following these SEO best practices, you can increase the visibility of your interior design portfolio website on search engines and attract more potential clients.

Remember, having a well-designed portfolio website is essential in today's digital age where online presence is crucial for success in any industry!

4. Engaging Your Audience

As an interior designer, creating a stunning portfolio website is only half the battle. The other half is engaging your audience and keeping them interested in your work. In this section, we'll discuss some effective ways to engage your audience and keep them coming back for more.

  • Write Compelling Blog Content

Blogs are a great way to showcase your expertise and personality as an interior designer. By sharing your thoughts on design trends, tips for decorating, or even behind-the-scenes looks at your process, you can give readers a glimpse into your world and establish yourself as a thought leader in the industry.

When writing blog content, make sure to keep it interesting and informative. Use visuals such as photos or videos to break up the text and make it more engaging. And don't be afraid to inject some personality into your writing – after all, people want to work with designers they like!

  • Integrate Social Media Platforms into Your Website

Social media is an invaluable tool for promoting your interior design portfolio website and building a following of loyal fans. By integrating social media platforms such as Instagram or Pinterest into your website, you can showcase even more of your work and reach a wider audience.

Make sure to include social media icons prominently on your website so visitors can easily find and follow you on their preferred platforms. And don't forget to share updates regularly – whether it's new projects you're working on or just some inspiration from around the web.

  • Enhance Your Website's Contact Forms for Lead Generation

One of the main goals of any interior design portfolio website is to generate leads – potential clients who are interested in working with you on their own projects. To make this happen, it's important to have effective contact forms that encourage visitors to get in touch with you.

Make sure that your contact forms are easy to find on every page of your website, and that they're user-friendly and visually appealing. Consider offering a free design consultation or other incentives to encourage visitors to fill out the form and become leads.

  • Provide Customer Testimonials for Social Proof

Finally, one of the most effective ways to engage your audience is by providing social proof – evidence that others have worked with you and been satisfied with the results. Including customer testimonials on your website can help build trust with potential clients and give them confidence in your abilities as an interior designer.

Pretty Olive Interiors Testimonial Page

Image taken from a Strikingly user’s website


When selecting testimonials to feature on your website, choose ones that are specific and highlight your strengths as a designer. Make sure to include the client's name and photo (with their permission) for added credibility.

By following these tips for engaging your audience, you can make sure that your interior design portfolio website is not just a beautiful showcase of your work, but also a powerful marketing tool that helps you grow your business.

5. Maintaining Your Website

As an interior designer, your portfolio website is a reflection of your creativity and style. It's important to keep it up-to-date and engaging for potential clients. Here are some tips on how to maintain your interior design portfolio website:

  • Regularly update your website's content

Updating your website's content regularly is crucial for keeping it fresh and relevant. Make sure to add new projects, images, and descriptions as you complete them. This will also show potential clients that you are actively working on new projects.

  • Monitor website traffic and user behavior

It's important to monitor your website traffic and user behavior to see what pages are popular, how long users stay on each page, and where they come from. This information can help you improve your website's performance by optimizing pages that receive the most traffic.

  • Back up your website's data

Backing up your website's data is essential in case of unexpected crashes or hacks. Make sure to store backups in a secure location so that you can quickly restore them if needed.

  • Maintain website security

Keeping your interior design portfolio website secure is crucial for protecting both yourself and your clients' information. Make sure to use strong passwords, update software regularly, and use SSL certificates for added security.

By following these tips, you can ensure that your interior design portfolio website remains relevant, engaging, and secure for potential clients to browse through.

Remember: Your interior design portfolio examples are key to attracting new clients!

Let’s KickStart Your Interior Design Portfolio

Creating a well-designed interior design portfolio website is crucial in today's digital age. In this article, we have covered the best practices for planning, showcasing your work, implementing SEO strategies, engaging your audience, and maintaining your website.

Strikingly is a user-friendly platform that offers a wide range of templates to choose from, making it easy to create an interior design portfolio website that matches your brand. With the ability to showcase your work through images and multimedia elements, Strikingly offers everything you need to create an outstanding portfolio website.

Having a well-designed interior design portfolio website is essential for any designer looking to establish an online presence or showcase their work to potential clients. By following the best practices outlined in this article, you can create a portfolio that stands out while engaging your audience and increasing your visibility on search engines.