Clothing Photography: Enhance Your Online Store with Amazing Shots

· Building Your Site,Entrepreneurship,Tips and Tricks
Clothes and Hats Hanging on a Rack

In today's digital age, grabbing online attention is crucial for businesses to succeed. And great photos are a must-have when it comes to selling clothing online. In this article, we'll explore how to photograph clothing and provide you with 5 basics you need to know.

Grabbing Online Attention

With the rise of e-commerce, competition is fierce in the world of online shopping. To stand out from the crowd, you need eye-catching visuals that will grab the attention of potential customers. High-quality and visually appealing product images can differentiate your brand from competitors and make a lasting impression.

It's a saturated online marketplace, and numerous options are just a click away. Captivating visuals then becomes a powerful tool for capturing and retaining customers' interest. Investing in impressive product photography increases the likelihood of catching the eye of browsing shoppers and enticing them to explore your offerings further.

Your online store's visual appeal can significantly impact your brand's perception and influence customer purchasing decisions. Striking visuals create a positive and memorable shopping experience, helping to build brand recognition and customer loyalty. Investing in high-quality visuals can establish your brand as a trusted and desirable destination for online shoppers.

Importance of Great Clothing Photos for Your Clothing Business

When selling clothing online, great photos can make or break your business. High-quality images showcase your products in their best light and help customers visualize themselves wearing them.

  • Importance of Visual Appeal

In the online world, where customers cannot physically touch or try on clothing items, the visual appeal of your product images becomes paramount. High-quality photos create a positive first impression, capturing the attention of potential customers and enticing them to explore further.

  • Showcasing Product Details

Clear and detailed product images allow customers to closely examine the clothing items' design, fabric, patterns, and other important details. This helps build trust and confidence in your brand, as customers can get a comprehensive view of what they purchase.

  • Visualizing the Fit

By presenting clothing items on models or using realistic mannequins, you give customers a sense of how the clothes will fit and look on different body types. This helps customers visualize themselves wearing the garments and make more informed purchasing decisions.

Glow Template from Strikingly

Image taken from Strikingly - Glow Template


High-quality clothing photos enhance a professional and polished brand image. Customers who see well-crafted product images perceive your brand as reliable, trustworthy, and dedicated to providing a positive shopping experience.

  • Social Media Sharing

Compelling clothing photos are more likely to be shared on social media platforms, amplifying your brand's visibility and reach. Engaging visuals can attract likes, comments, and shares, generating organic exposure and potentially driving traffic to your online store.

  • Increased Sales and Conversions

The impact of great clothing photos on your business's bottom line cannot be overstated. High-quality images have the power to influence purchasing decisions, leading to higher conversion rates and increased sales.

  • Differentiating from Competitors

In the competitive online fashion world, unique and eye-catching product images can help your brand stand out. By investing in exceptional photography, you create a distinctive visual identity that sets your clothing line apart and attracts the attention of potential customers.

Professional-looking clothing photos instill confidence in your customers. They convey that you value the quality and presentation of your products, which translates to a positive perception of your overall brand integrity and customer satisfaction.

  • Return and Refund Reduction

When customers clearly understand the clothing items they are purchasing, thanks to high-quality images, there is a reduced likelihood of returns or refunds due to unmet expectations. Accurate and appealing product visuals minimize misunderstandings and ensure customers are satisfied with their purchases.

  • Positive Brand Experience

Great clothing photos contribute to a positive brand experience. When customers are pleased with the visual representation of your products, they are more likely to have positive sentiments toward your brand, leading to potential repeat purchases and word-of-mouth recommendations.

How to Photograph Clothing: 5 Basics You Need to Know

To create stunning clothing photography, there are a few basics you need to know. From preparation and shooting to post-production and enhancing user experience, we'll cover all the essential tips and tricks.

Clothing Photography Tips #1: Momentous Preparation

Before you start taking photos of your clothing, it's important to prepare everything beforehand. This will ensure that you have a smooth and efficient photoshoot. Here are some essential preparations:

Clean Clothes and Accessories

Make sure that the clothes and accessories you're going to photograph are clean and in good condition. Any stains, wrinkles, or damages can ruin the overall look of your photos. Iron or steam the clothes to make them look crisp and neat.

A Good

A camera is your most important clothing photography equipment. Invest in a good camera that can capture high-quality images of your clothing. You don't necessarily need an expensive one, but make sure it has a high resolution and can produce clear and sharp images.

Lighting Considerations

Lighting is crucial in clothing photography as it can affect your clothes' colors, textures, and overall look. Natural light is ideal, so choose a location with plenty of windows or shoot outdoors on a sunny day. If you're shooting indoors, use artificial lights such as softboxes or ring lights to create a bright and even lighting.

Background Options

Choose a background that complements your clothing without overpowering it. A plain white or black background is classic and timeless, but you can also experiment with other colors or textures depending on your brand's style.

Perspective Store Template

Image taken from Strikingly - Perspective Store Template


Clothing Photography Tips #2: The Shoot

After preparing the clothing and equipment, it's time to get to the actual shoot. Here are some tips to help you capture stunning clothing photographs:

Proper Clothing Arrangement

Before shooting, make sure that the clothes and accessories are arranged properly. This will help you showcase all the details of each piece of clothing. Iron out any wrinkles, straighten collars, and arrange buttons neatly.

Model Selection

Choosing the right model is crucial in clothing photography. Look for someone who can showcase your clothes well and understands posing techniques well. When selecting a model, consider their body type, skin tone, and hair color.

Camera Angles and Shots

Experiment with different camera angles and shots to highlight the best features of your clothes. Use close-up shots for detailed pieces like embroidery or prints, while full-body shots work best for outfits like dresses or suits.

Posture and Pose

Encourage your model to stand up straight with their shoulders back and chest out. Experiment with different poses that complement the outfit being showcased.

Clothing Photography Tips #3: Post-Production

Once you have taken all the necessary shots, it's time to move on to post-production. This is where you can enhance your images and make them look more professional. Here are some tips on how to do just that.

Choosing the Best Shots

When choosing the best shots, you want to look for ones that showcase your clothing in the best light possible. You want to choose images that are sharp, well-lit, and properly composed. Choosing images that accurately represent your brand and style is also important.

Editing and Retouching

Editing and retouching is a crucial step in post-production. This is where you can adjust things like exposure, contrast, color balance and sharpness. You can also remove any blemishes or imperfections from your clothing or model.

Sizing and Scaling Images

Sizing and scaling your images is important for several reasons. First, you want to make sure that your images are optimized for web use so they load quickly on your website. Second, you want to ensure that all of your images are consistent in size to look professional and polished.

Clothing Photography Tips #4: Build Your Online Clothing Store with Strikingly

Are you ready to take your clothing photography to the next level and start selling your products online? Look no further than Strikingly, the website builder that makes creating a stunning online clothing store easy.

Zikape Template

Image taken from Strikingly - Zikape Template


What is Strikingly?

Strikingly is a user-friendly website builder that allows anyone to create a professional-looking website without any coding or design skills. With its drag-and-drop interface and customizable templates, you can easily build an online clothing store that showcases your products in the best possible light.

7 Benefits of Using Strikingly for Your Online Clothing Store

1. Easy-to-use interface

The easy-to-use interface is the backbone of any successful website. It ensures that visitors can navigate through the site with ease and find the information they need quickly. A user-friendly interface also helps keep visitors engaged, leading to increased traffic and higher search engine rankings. So, if you want your website to be successful, it's essential to invest in a user-friendly interface that will keep your visitors coming back for more.

Customizable templates are a lifesaver for those who lack design skills or simply don't have the time to create a website from scratch. With the ability to choose from various pre-designed templates, users can easily customize their website to fit their brand or personal style. Plus, with the option to tweak colors, fonts, and layouts, even those with design experience can create a unique and visually appealing website quickly.

3. Mobile-responsive design

Mobile-responsive design is an essential aspect of website development. With the increasing number of mobile users, having a website that adapts to different screen sizes is crucial for user experience and search engine optimization. A mobile-responsive design ensures that your website is accessible to all users, regardless of their device, and can improve your site's ranking on search engines. Additionally, a responsive design can help reduce bounce rates and increase engagement, leading to higher conversion rates and better business outcomes.

4. Secure checkout process

When it comes to online shopping, security is a top priority for customers. A secure checkout process protects their personal and financial information and builds trust in your brand. Make sure to use SSL encryption, offer multiple payment options, and clearly communicate your security measures to your customers. By prioritizing a safe checkout experience, you can increase customer satisfaction and loyalty.

5. SEO-friendly features

SEO-friendly features are essential in any website to ensure that it ranks well on search engines. These features include optimizing the website's URL structure, using relevant keywords in the content, and having a mobile-responsive design. Incorporating internal linking and meta descriptions can boost the website's SEO performance. By implementing these features, a website can increase its visibility and attract more organic traffic, ultimately leading to higher conversions and revenue.

6. Social media integration

Social media integration is crucial for any website looking to increase its online presence. Incorporating social media buttons and links on your website makes it easier for your audience to share your content and engage with your brand. Social media integration can also improve your search engine rankings by increasing the number of backlinks to your site and boosting social signals. So, don't underestimate the power of social media in driving traffic and improving SEO!

7. Affordable pricing plans

Strikingly understands the importance of affordable pricing plans for businesses like yours aiming to thrive in today's competitive market. With Strikingly's platform, you can enjoy the benefits of flexible and cost-effective options that cater to a wide range of clients. Strikingly enables its users to attract and retain customers by providing accessible pricing plans that align with their needs and budgetary constraints.

Step by Step Guide in Building Your Online Clothing Store with Strikingly

1. Sign up for a free account on Strikingly

Looking to create a stunning website without any coding knowledge? Look no further than Strikingly! You can easily create a professional-looking website with a free account in just minutes. Customize your site with your branding, images, and content to make it unique. Plus, with Strikingly's user-friendly platform, managing your site has never been easier. Sign up today and start building your dream website!

But why stop at just creating a website? With Strikingly's premium plans, you can unlock even more features to take your online presence to the next level. From advanced analytics to custom domains and e-commerce capabilities, there's no limit to what you can achieve with Strikingly. So why wait? Sign up now and start building the website of your dreams!

When choosing an online store template, it's important to consider functionality and aesthetics. Your template should be easy to navigate and make it simple for customers to find what they want. At the same time, you want your store to look professional and visually appealing. Take the time to browse through different templates and find one that strikes the right balance between form and function. And don't forget to customize it with your branding and style!

Peggi Template

Image taken from Strikingly - Peggi Template


3. Customize your template with your branding and product photos

Customizing your template with your branding and product photos is crucial in creating a visually appealing website. Your brand's identity should be reflected in every aspect of the website, from the color scheme to the font choice. By incorporating high-quality product photos, you can showcase your offerings and entice potential customers to make a purchase. Remember, first impressions are everything - make sure your website looks professional and polished to stand out in a crowded online marketplace.

4. Add product descriptions and prices

When it comes to e-commerce websites, product descriptions and prices are crucial elements that should never be overlooked. They provide your customers with all the necessary information about your products and help your website rank higher in search engine results pages. Including relevant keywords and phrases in your product descriptions and prices can improve your website's visibility and attract more potential customers. So, take the time to craft compelling and informative product descriptions that accurately reflect the features and benefits of your products, and don't forget to update your prices regularly to stay competitive in today's fast-paced online marketplace.

5. Set up payment options

Setting up payment options is crucial for any online business. It allows customers to pay for products or services easily and securely. In addition, providing a variety of payment options can increase customer satisfaction and ultimately lead to repeat business. Make sure to choose payment methods that are reliable and widely accepted, such as credit cards, PayPal, and Apple Pay.

6. Launch your site!

Launching your site is just the beginning of your journey towards online success. It's important to consistently update and optimize your content to stay relevant and engaging for your audience. Don't be afraid to experiment with different strategies and techniques to find what works best for you, and always keep an eye on the latest trends and developments in the world of SEO. With dedication, hard work, and a little bit of luck, you can achieve great things in the digital realm!

With these simple steps, you can have a beautiful online clothing store up and running in no time.

Clothing Photography Tips #5: Enhancing User Experience

When it comes to clothing photography, user experience is key. You want your audience to be able to see and appreciate the clothing you're showcasing, and that means optimizing your images for maximum impact.

Image Description Optimization

One of the most important aspects of clothing photography is image description optimization. This means providing detailed, accurate descriptions of each image so that users can easily understand what they're looking at.

Alt Text and Title Tags

Alt text and title tags are also crucial for enhancing user experience in clothing photography. These elements provide additional context for each image, making it easier for users to find what they want.

Product Suggestions

Another way to enhance user experience in clothing photography is by providing product suggestions based on the items being showcased in each image. This can help users find related products that they might be interested in purchasing.

Social Media Integration

Finally, social media integration is essential for any online clothing store looking to enhance user experience through photography. By sharing your images on social media platforms like Instagram and Facebook, you can reach a wider audience and drive more traffic to your website.


As a clothing photography expert, I hope these tips have helped you understand the importance of great photos for your online clothing store. To summarize, always prepare your clothes and accessories, invest in good equipment, pay attention to lighting and background, arrange clothes properly during the shoot, select the right model and camera angles, edit and retouch images carefully, use Strikingly to build your online store with ease, optimize image descriptions and alt tags for better user experience, and keep up with trends and innovations.

5 Final Clothing Photography Tips

1. Use natural light as much as possible.

2. Experiment with different poses and angles.

3. Keep the background simple yet interesting.

4. Show details of the clothes such as texture or embellishments.

5. Take multiple shots from different distances.

In today's fast-paced world of e-commerce, it's important to stay on top of the latest trends and innovations in clothing photography. Follow industry leaders on social media or attend photography workshops to learn new techniques.

By using Strikingly's powerful features combined with your amazing clothing photos, you can achieve success in your online clothing business! Remember to always focus on creating high-quality images that showcase your products in the best light possible.