• Summary

    An experienced international meeting and special events professional with in-depth expertise in tactical event production, promotion and management, Trey oversees the design and delivery of Human Capital Media’s extensive portfolio of executive-level conferences, webinars and virtual events.

    Annual events for which he is responsible include the Spring and Fall Chief Learning Officer (CLO) Symposiums — attracting hundreds of business executives, senior workforce development professionals and industry thought leaders from around the world — the CLO Breakfast Club Series held in a variety of U.S. cities — the Workforce Live roadshow — 10+ virtual events and 90+ webinars with more than 2000 attendees. In addition to directing the company’s overall event production strategy, content development, site and staging logistics, event marketing, registration, sponsor relations and on-site management, he holds P&L responsibility across all live and virtual HCM events.


    Before joining the company’s events staff in 2004, Smith was an Assistant Manager for Uppercut Management, an artist management firm specializing in the development of national recording artists. At Uppercut Trey was responsible for administrative and accounting processes related to talent, reviewing compensation and offers with booking agents, coordinating travel arrangements and ensuring all shows ran successfully. He was also instrumental in recommending co-writes for a key client, one of which resulted in a #1 single and platinum album.


    He holds a BA in Communications & Culture/Telecommunications from Indiana University.

  • Experience

    Human Capital Media

    Vice President, Events Dec 2012 - Present

    Human Capital Media Group (HCM) is a division of MediaTec Publishing Inc., an award-winning publisher of B2B magazines and interactive media that target those companies and professionals who are interested in enhancing workforce development, talent management, and diversity and inclusion. Publications include: Chief Learning Officer, Diversity Executive, Talent Management and Workforce magazines.

    • Direct the company’s overall event production strategy, content development, site and staging logistics, event marketing, registration, sponsor relations and on-site management
    • P&L responsibility across all in-person and online events

    Human Capital Media

    Director, Event Development Dec 2010 - Dec 2012

    • Reported directly to company president
    • Responsible for the overall event production strategy, including content development and general oversight of all live and virtual event programs

    Human Capital Media

    Events Manager Apr 2004 - Dec 2010

    • Reported directly to senior vice president of operations; active member of management team since 2006
    • Performed cost analysis, site selection, contract negotiation, program development, room specs, menu planning, rooming lists on-site management and live event production
    • Collaborated with senior executive team in the development of new events and new media marketing tools
    • Created business plan for hybrid event program set to launch in 2011
    • Introduced, implemented and managed social media platforms and online registration software
    • Coordinated all sponsor and speaker participation; developed innovative sponsorship benefits
    • Executed an average of 15+ in-person events in multiple locations nationally each year, including 1 international, interfacing with near 3000 c-level executive attendees per year
    • Produced and/or managed over 50 webinars each year with upwards of 2000+ attendees per event

    Uppercut Management

    Assistant Manager Jun 2002 - Nov 2003

    Uppercut is an artist management firm specializing in the development of national recording artists.

    • Provided administrative support to the president of an international talent management firm
    • Recommended co-writes for a key client, which resulted in a #1 single and platinum album
    • Managed all administrative and accounting processes related to talent
    • Reviewed compensation and offers with booking agents; coordinated travel arrangements; ensured all shows ran successfully; acted as an information resource to Artists and Talent Management
    • Maintained costs advanced reports and databases; managed an outsourced street team/marketing company; developed in-house street team directory

    Indiana University Little 5 Kick-Off

    Talent Buyer/Promoter Jan 2001 - May 2003

    Directed every aspect of two large scale charity concerts which kicked off the Little 500 weekend at Indiana University in 2002 (O.A.R.) and 2003 (Rusted Root).

     

    Responsible for booking talent, securing permits, insurance, generators, sound, lights, fencing, security, ticket sales, accounting, marketing, advancing show, rider fulfillment, pay out, load in/out, you name it.

  • Current Projects

    2016 Spring CLO Symposium

    The Chief Learning Officer Symposium is the most respected live conference event for learning leaders — those corporate executives who oversee learning and development in initiatives for their enterprise workforces.

    2016 Workforce Live series

    Workforce Live is an in-person breakfast event series. Produced in six major cities, it markets to the HR and people management community. Each Workforce Live! event features a total of nine local HR industry practitioners and scholars delivering their remarks in fast-paced, TED-talk style, 18-minute presentations.

    2016 CLO Breakfast Club series

    Half-day discussion forums held in 8 major cities throughout the United States, CLO Breakfast Club events provide local high-level learning professionals with an opportunity to not only listen to industry experts talk about major issues and trends in the field, but also ask them questions about those topics.

  • Trey is the most organized, intelligent, thorough meeting planner I have ever worked with. His attention to detail is unmatched. He should teach classes in how to effectively plan and run a meeting. I have never worked with a better meeting planner in 20+ years in the business.

     

    — Martin Charlton, Loews Ventana Canyon

  • Skills

    Project Management

    Content Development

    Site Selection

    Tour Routing

    Contract Negotiation

    Website Development

    Online Registration

    Mobile Applications

    New Media Marketing

    Sponsorship Sales & Client Management

    Video Production & Editing

    Stage Design & Production

    Vendor Procurement

    Event Staffing

    Webinars

    Virtual Events

  • Education

    Indiana University - Bloomington

    Communication & Culture, Bachelors 1999 - 2003

    Activities: Little 5 Kick-Off Concert Promoter, Kappa Sigma Fraternity: Social Chairman, Rush Chairman

  • Let's Connect!

    Email

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  • Contact me!