Marlboro was founded as a women's cigarette before switching its focus to men with rugged characters like the Marlboro Man in its advertising. Marlboro has been the world's No. 1 cigarette brand since 1972. Altria holds the rights to the Marlboro brand in the U.S., while Philip Morris International handles the brand overseas. Marlboro commanded 43.6% of the U.S. cigarette market in 2012. Outside the U.S., it is bigger than the next two largest brands combined.
Phillip Morris, the founder of the company, opened a shop in which he was selling tobacco and rolled cigarettes. This was in 1847 and the location was Bond Street, London, UK. However, after his death, relatives took care of the business, and eventually it grew enough for a first factory to be opened. The factory was located on Great Marlborough Street, London (you can see what the street looked like around that time here). The owners, a company calledPhillip Morris Companies Inc. at the time (the name is Altria Group nowadays), decided to go for a simple name – Marlboro. A name that has proven though the years and is the most popular cigarette brand.
Country: United States
Best Brands: Marlboro Red, Marlboro Gold, Marlboro Flavor Note
Sales: $23.6 B