Responsible for growing audience base through digital platforms/products, and analyzing audience patterns to help the newsroom and advertisers create a meaningful return.

Grow Digital Audience: Develop and execute product and promotion strategies to grow audience across all digital products including web, mobile, social, and email.

Grow Digital Revenue: Manage digital marketing for print and print/digital subscription efforts and implement campaigns across digital products. Collaborate with digital content and sales on all digital-only and digital/print products to maximize audience and revenue.

Social Media Strategy: Develop social media strategies and best practices for news and sales to grow audience and revenue. Provide training to key departments and oversee implementation of new tactics.

Lead Nurturing and Digital Engagement: Develop and implement strategies across digital channels to increase engagement and improve subscription marketing efforts.
Victoria Advocate

Jessica Puente

Product Marketing at The Los Angeles Times

Summary

Experience

Skills

Education

Let's Chat!

Contact me!