LinkedIn is a social network designed for people looking to build their career connections or those looking for new job opportunities. If you belong to any of these two categories, having a profile in this platform is highly recommended. Now you’re probably asking, “If I have a LinkedIn account, do I need to build a separate resume website?”
Job search and human resource recruitment has evolved so much in this generation that an online profile has become a necessary tool in landing jobs. HR personnel have been known to use the Internet to search for the online profiles and social media pages of potential employees, and use this information to form decisions on whether or not a candidate is a perfect fit for the company. If you have to choose between Linkedin and resume websites, the answer depends on what you really want to get from an online profile.
They serve different needs
In terms of purpose, it’s easy to see an overlap between LinkedIn and resume websites. Both have been found to be effective in helping candidates connect with potential employers. They display pretty much the same information - a person’s employment and educational history, relevant skills and accreditations.
LinkedIn is a social network that allows you to build business connections. As a learning platform, it features industry groups that you can participate in to enrich your knowledge about your skill set. Simply put, LinkedIn is an effective way of getting professionally connected to like-minded individuals and potential employers.
On the other hand, resume websites enable you to create a page that is uniquely yours. If you look at resume website examples, you’ll find that they are created to reflect the personality of the owner, Different design elements are mixed and matched according to the individual’s specific requirements.
Resume websites help your profile to stand out
To illustrate this point, let’s use a web designer resume website as an example. A web designer is a creative person by nature and, while a profile on LinkedIn can help outline his or her relevant work experiences and projects, the simplicity of the page may not be enough to highlight his or her design experience. A personal resume website is a more effective way to present his portfolio of current and previous works for potential clients to view. He can also customize the look and feel of his website to highlight his capability in this area.
An online resume website is a testament of one’s skill in itself. Where your profile can be diluted in a sea of similar professional pages, even a site created out of a resume website template has the potential to stand out.
Set up is just as simple as a LinkedIn profile
If you use a resume builder website like Strikingly, you will find that creating a personal site is easier than you initially thought. With a site builder, you get a bit more freedom in selecting how your site will look like and the kind of content that it will have to make it more engaging to potential employers. Unlike a LinkedIn profile that limits you to an outline of your career background, an online resume site is a bit more pliable so you can include your life story, more testimonials from previous clients and even an actual gallery of previous work if applicable.
It’s still good to have both
Having said that, it’s still advisable to have both LinkedIn account and an online resume website. These two pages together can help you connect to potential employers and land your dream job, while allowing you to connect with like-minded professionals who can enrich your skills. It’s a powerful combination when you take them together so if you have the time and resources, it’s better to open both.