The Elements of a Successful Ecommerce Product Page Design

In creating an online store, the homepage gets a lot of attention because it's the first thing visitors see when they arrive. However, the actual purpose of any eCommerce website is to make money, and you won't be able to do that without a fantastic product page.

Effective product pages, unlike landing pages, which are developed for a single campaign, immediately express the value of the highlighted product. They show customers what the goods look like, describe how it feels, and persuade them it is something they must have.

When creating a product detail page, you have a lot of options for features and variations. We'll show you a few of our favorites and explain why they're so good hoping you can use them in your next product page design.

We hope you enjoy yourselves! And please don't blame us if you end up wanting to buy one or more of these items. After all, that is the whole point of a good product page.

Your Product Pages and Their Importance

Let's start by getting one item out of the way. Your product pages have the power to make or ruin your marketing efforts and your store’s sales. Increase your revenue from the same marketing performance by using a well-structured product page that makes it easy for site visitors to purchase from you. However, if you get this crucial page wrong, you'll lose a lot of sales that would have been made otherwise.

In recent years, as consumers, we have grown accustomed to unique online experiences. And we equate trustworthiness with sleek and elegant design. And eCommerce marketers will put in a lot of effort to gain a potential customer's trust.

The importance of your product pages should not be overlooked. Many of them do, and you should take advantage of this by turning them into your store's secret conversion weapon.

Create an Online Store with Strikingly

Strikingly is one of the few website builders that allows you to create a free online store. Working with Strikingly is a must-try for anyone fresh to the world of e-commerce. Strikingly can assist you in setting up a Simple Store to sell your products. You have the choice of using it for free, limited, or pro users, each with its own set of capabilities that you can use to sell your products. Limited users can submit up to five products, while free users can only list one. Pro users can list up to 300 products.

What Makes a Good Product Page?

Product pages are everywhere. They've become an industry standard or, to put it another way, a best practice. You may see the variety of components typical of product pages on practically any website you visit if you browse any online retailer. The layout of a product page varies from one store to the next. However, no matter what a store sells or how it displays its brand, some features of a product page are required:

Some prerequisites for an ecommerce product page best practices are:

Featured image
A photo gallery of the products
A summary of the product, including the title, price, features, call to action, and customization choices
A description of the product
Ratings and reviews
Personalization option
Suggestions for similar products
Human interaction for any help or direction required

Before we go into instances, let's go through what each of these terms means.

1. The Feature Image

The featured image is the single most significant aspect of e-commerce product page design. This is a mid-to long-shot from eye-level that highlights your merchandise. Consider how an eCommerce product page would appear if the image was poorly lit and pixelated, or if there was no image at all!

Because it provides their first impression and helps them decide whether to investigate deeper or not, your feature image can either thrill or repel visitors. A polished, perfectly centered product image on a white or light background with soft or no shadows is your best choice.

2. A Photo Gallery of the Products

If your feature image has successfully captured the attention of your visitors, they will most likely peruse your image gallery.

Another crucial part of eCommerce product page design is galleries. In an ideal world, such a gallery would have roughly a dozen photographs, most of which would be clean-cut, like your feature image, and would display your goods from all angles.

To elicit an emotional response from your customers, incorporate at least one or two in-context or lifestyle photographs. You can also include a 360-degree view to further engage buyers, as well as a movie that communicates further information or answers queries.

It's really simple to add a product gallery to the Simple Store! Add the Simple Store section to your page to get started. Select the green "Add New Product" button from the "Store" menu.

Select images from your local drive or "UPLOADED IMAGES" by clicking the "UPLOAD IMAGE" button. For each product, you may upload up to ten photos.

3. Provide a Title and an Overview

Aside from the photographs, your product page should include high-level information about the product right away.

The title of the product is one piece of information
Price
Components and features
Customization choices and a call to action

All of this information should, in theory, be visible above the fold. This isn't always the case. Many brands compensate for this by emphasizing their attractiveness. They employ colors, fonts, and icons instead of heavy text for an overview.

To add your product information, go to Simple store product editor, fill in the Product Name, Description, Price, and other details.

4. Product Descriptions that are Unique

Not only do product pages tell clients about your products and tempt them to buy from you, but they are also the most significant aspect of your store. They're also vital since strong product pages help you rank higher in search engines and attract more buyers.

Improving your product pages is one of the simplest ways to increase sales, and it only takes a little time.

To generate highly rated product pages, you'll need:

A one-of-a-kind product description
Videos of the product
Social proof

Adding product page descriptions is a Pro feature. Here's how to add it:

Go to your "Store Manager".
Select a product to edit and scroll down to the "Product Page Description" section.
Select "Show full description on the product page." from the drop-down menu, and then enter text and photos in the input area below.

For each product, users can upload up to ten photos.

5. Ratings and Reviews

Product reviews enhance conversion by increasing trust.

Over 80% of customers read reviews before making a purchase, and including them on your site can increase sales by up to 18%.

Reviews are beneficial for more than just improving conversions. They're a relatively recent and necessary feature of our internet shopping experiences. According to studies, the impact of social media on how we view a stranger's advice has shifted our historical beliefs and preconceptions.

6. Options for Personalization

Make it easy for customers to change their chosen product if you're selling products in various sizes and colors. Easy-to-use modification options should be placed in your sidebar or another prominent location. Every interaction matters and the faster and easier each option is to use, the more likely clients are to buy.

7. Similar Product Recommendations

It's neat, large enough to be noticed, yet tucked away from the rest of the room so it doesn't get in the way. These product recommendations provide another layer to your on-site approach, allowing you to engage and please your visitors by suggesting things that complement their choices. This feature is available on all product pages on your website. This is how you put up related or recommended products.

You basically have three choices. You have the option of using one, none, or all of them.

Customers also viewed: These are displayed on the product's page. This is how it works: Customers who looked at this product also looked at these items.
Products that are related: This can be manually set and appears on the product page as well. This is how it works: Manually setting products with identical names or descriptions is also possible.
You might also be interested in: This is a pop-up that appears after a customer places an item in their shopping cart. This is how it works: Identical products based on name and description.

8. Human Contact and Frequently Asked Questions

Finally, provide links to any further information that your site visitors may require. Include a clear link to your returns and exchanges policy page and a constantly updated FAQs page that might clarify any remaining issues, for example. Setting up a chatbot to answer frequently asked queries is a good idea if you’d like to take it another step further. You don't want users to leave your page to look for more information on Google. You haven't done your job if something happens.

Product Page Examples Created using Strikingly

One of the most crucial sales tools in your business is your product page. It's critical to keep it optimized and up to date. Finally, let's look at some Strikingly-created product page examples.