The easiest and arguably the fastest way to make your own website is to use a tool that doesn’t require you to code it from the ground up. If you have a business to run and an empire to build, surely, programming would be the last thing that you want to do at this point. Luckily, website builders are here to the rescue.
With a website builder, you can create your own website and get it running on the same day. All you need to do is sign up for an account, choose from the provided templates, add in your content and hit ‘publish.’ That’s all there is to it - if you want a one and done website, that is.
But since you’re an entrepreneur, you must see the value in planning how to make your own website and making sure you launch one that will fulfill your business goals. You want to put a little bit more thought into what goes into your website. Here are some tips on how to create a site that works for you.
1. Make sure your content is easy to read
Your website builder has made it easier for you to build your own website by freeing you from the technicalities of putting up one. This allows you more time to plan your content and make sure it is created for your target audience. Readability is important in designing your website. For instance, if you’re adding text on a background image, make sure that there is sufficient contrast between them so you can still read the content.
Strikingly lets you adjust the contrast of your background images so that they don’t clash with with the overlying text. Make sure to maximise the use the image editing and customization tools that are provided for you.
2. Your site should be mobile friendly
We live in an age where in mobile is the most common way for people to connect to the digital world. You have learned from previous posts on how to create your own website that selecting mobile-responsive templates is key to ensuring your site is accessible to users on the go. Strikingly’s templates got you covered in that area. Content-wise, however, make sure you don’t cram too much text on your page that it will be difficult to read on a smaller screen. Mobile-responsive templates can only do so much in adapting your content to different screen sizes. You need to give them a little help by planning your content wisely. Make it brief but punchy. Break longer text into points that are easier to digest.
3. Keep your homepage clean
When you design your own website, you usually put a lot of thought into creating the homepage because it is the first thing that people usually see when they land on your website. Look at your website from the eyes of a visitor. Normally when we go through a page, we don’t always read every single word on that page. We skim through it, picking out keywords along the way. Your homepage should evoke emotions, ideally positive ones towards your brand. Your content should work towards that. Again, we go back to making your site readable in general. Nobody ever enjoyed a site where they had too much text to read through. Text and calls to actions are important but it’s always good to explore new and creative ways of communicating your point, such as using images and videos.
Finally, never stop improving your website. Designing your website should be a continuous process of trial and error. You adapt to the changing preferences of your visitors. Study what the data is saying about your users’ behavior and improve on your website design based on that.