In today’s digital era, we spend most of our days doing some form of activity on the Internet - checking their social media accounts, searching for the nearest Japanese restaurant in their area, online shopping, etc. And when we stumble into a page whose content has piqued our interest, we can’t help but wonder how to make a website that is as stunning and as information-rich as that.

Given the right kind of tools, making a website that can effectively showcase your brand is easier than you think. In fact, you can even make a free website in just a few minutes and with no coding required.

  1. Identify your goals and objectives for making a website
  2. Create an account with a website builder
  3. Choose a template
  4. Add content
  5. Publish and promote your website

Identify your goals and objectives for making a website

Making a website: Identify your goals and objectives

Design photo created by rawpixel.com

Before you go about actually building your site, the first thing you should do is to identify your goals and objectives for making it in the first place. It’s important that you’re clear as to your site’s purpose - an online portfolio, an online store, or an information portal to support your brand’s digital marketing efforts are just a few examples. Your objectives will shape the type of content that the website will have.

Once you have that settled, the next step on how to make a website for free is to choose a website builder that offers free accounts.

Create an account with a website builder

There are a number of website builders that will let you make a free website. Have a quick read at user reviews before you settle with one but in general, you want a platform that has a low learning curve and reliable support. Strikingly, for instance, features 24/7 support even for free accounts so if you have any questions as you build and manage your website, you’ll have somebody to talk to. It also has a user-friendly interface with modern templates that are easy to manipulate so you don’t spend so much time trying to figure out how to make a website and actually get to building it in no time.

Choose a template

After signing up for a free website builder, select a template from the platform’s collection. Strikingly lets you preview templates so you get a glimpse of the look and feel of the site before you choose. Make sure that you go for a design that will be most suited to your content. For instance, if you are setting up an online store, it may not make sense to choose a template that works best for blogs and professional portfolios. The design should also sufficiently reflect your brand’s image.

Add content

writing website content

Business photo created by katemangostar

When you make a free website, it’s important to have a good idea about the type of content that you want to see on the site. A bit of copywriting know-how would come in handy at this point. You want to write copy that best describes your brand and its objectives. High quality visuals and videos are also known to increase engagement on websites. A good understanding of your target audience will help write content that will attract their attention.

Publish and promote your website

The final step on how to make a website for free is to test everything to make sure that all the links and content are rendering properly. The last thing you need is to publish your website with a typographical error or a broken link. It doesn’t look good for your business especially when you’re trying to establish a professional image. When everything is in place, go ahead and publish your free website and start promoting your content to attract traffic.

Strikingly has SEO tools available to help you optimize your website for search engine rankings. You can also leverage on social media networks to market your content and get your message heard.