It’s no secret by now that a website is key to the success of any business. With more people turning to the internet for information on virtually every topic known to mankind, it just seems natural for a company to create a website to represent its brand and products.
But let’s face it. Not all companies are big enough to have a digital marketing budget that can afford professional website development services. If you have been wondering how to create a website on a limited marketing budget, you have come to the right place. Even better - learn how to create a website for free from this post.
1. Identify your site’s purpose
Before you set out to create a website, you should be clear about the site’s purpose. The answer to this will shape your content and your website design. For instance, if you intend to build an online store, the landing page should have a clear call to action and your product’s unique selling proposition among others. Once you have answered the critical questions related to the existence of your website, you can move on to the next steps.
2. Create an account with a website builder
There are so many ways of building a website but if you want this to be a cost-efficient exercise, you should consider signing up for an account with a website builder. This platform enables you to select a template, create website structure and put up your content even if you have no programming or web design experience. Strikingly, for instance, features a user-friendly interface that lets you get your site up in just a few minutes.
3. Write your content and branding
Once you have your template selected, the next step on how to create a website is creating your branding and content. Even on a free account, Strikingly allows you with a certain level of customization so you can still create a website that’s uniquely yours. Change color schemes, use the integrated apps on the Strikingly app store and add your own images and visuals to engage your target audience. Just be careful not to overload your website with too many high-quality images because it can also slow it down.
A good understanding of your users will come in handy when you create website content. Your website should speak directly to your visitors - address their concerns, pain points and specific need related to your brand.
4. Optimize your website
Increase the likelihood of attracting the right users to your website by optimizing your content. Making a few tweaks to your content - for instance, adding alt text to images to cater to visually impaired users, or adding meta descriptions on your website - can help get your website to rank higher in search engines. Even if you create a website for free with Strikingly you can still access the integrated SEO tool to help you get started with your optimization strategy. On your website editor, simply go to Settings > SEO and edit your metadata according to the steps provided.
5. Make sure your website is mobile responsive
Before you launch your site, it’s important to test it to make sure that everything is in order. You should also preview the site on different devices to find out how the different design elements will render on various screen sizes. Test the links, make sure the images are loading correctly and be on the lookout for typographical errors in your text.
6. Launch and market your website
Once you’re sure that everything is in place and your website is rendering correctly on all screen sizes, the last step on how to create a website for free is to launch it. The work doesn’t stop after you have published your website, however. You have to keep improving it. Update the content to suit the changing needs of your audience. Address any user experience issues that might come up. Market your website through social networks, bookmarking sites and online directories. When you create a website, there’s going to a whole new set of digital marketing exercises that should be devoted to spreading information about your site.