With the recent popularity of influencers earning from blogging their daily lives, learning how to set up a website and monetizing content has never been more attractive. From foodies and travel bloggers, to startups and budding entrepreneurs, you’ll see them everywhere on the internet - individuals leveraging on the income generating potential of their content.
While being an influencer can be considered the height of cool in this generation, we should debunk the notion that being one is considered being part of the elite. You, too, can learn how to set up a website for free and start a successful content empire. Everyone has the potential to break the internet with their unique story and talent. With that said, here are tips on how you can build a website and start earning from your content.
1. Understand your target audience
Websites are built based on a set of objectives. These could include attracting advertisers to your website, and building a following for your niche topic among other things. But to create content that advertisers will want to invest in, you need to have a good understanding of your audience.
Where there’s an audience, there’s a dedicated content that appeals to them. Understanding what kind of products or services your audience is looking for will help you create content that interests them. Remember that monetizing your content means making sure you create a following for your work. If people are not coming to your website for your content, your advertisers will look for other channels as well.
2. Create quality content
When you set up websites for monetization, your content plays a vital role. It’s important to plan and create content that your audience will like rather than what potential advertisers will want. At the start of your blogging career, your objective is to first attract traffic and following to your website. You can do that by designing a website that will entice people to come and stay.
One of the pitfalls of monetizing websites is not investing time and effort on quality content. Poor-quality content and confusing website navigation can drive users away from your website.
3. Listen to customer data
Create a strategy for collecting customer data to better understand your audience. This could be in the form of newsletter campaigns, conducting promotions and giveaways or any other creative platform for collecting user data without infringing on privacy laws. Brainstorm actionable strategies on how to build the loyalty of your consumers based on the data that you collect about them.
4. Learn the different ways to monetize content
There are many ways that your website can earn revenue. Many sites start with Google Adsense and affiliate marketing platforms. If you have built a website using Strikingly, you can incorporate your Google Adsense account to monetize your content. You can also build relationships with affiliate partners and produce content to introduce brands and products to your audience.
Sponsored posts are another way influencers can earn through their content. They partner with brands by creating content featuring the product or services they are meant to promote. Many influencers earn a profit when their subscribers use their product code or affiliate link to purchase the items concerned.
5. Avoid placing too many ads
Once you get your website up and set to take ads via AdSense, it’s easy to go overboard on leasing space when you see how much money you can potentially earn from this venture. Ads are good for business but they tend to be intrusive - something that even the most patient user may not appreciate when he’s trying to read your content. If you push too many ads on your site, you could be affecting user experience, which could also discourage your audience from coming back to your site.