A great brand name is not simply something that looks good on a business card or is easy to pronounce. It is not perfect just because you like it. It is good because it conveys information to consumers. Customers drive the demand for good brand names, and customers will still want easy ways to recognize, recall, discuss, and compare brands. A brand’s most valuable asset can be its name, which can help it stand out and gain recognition faster.
What is a Brand name?
One of the brand elements that help consumers distinguish and differentiate one product from another is the brand name. It should be carefully chosen because it efficiently and cost-effectively captures a product’s main theme. It is easily recognized, and its perception is instantly processed and remembered in the brain. A lot of thought goes into choosing a good name. They are not always linked to the product. Brand names may be inspired by locations (Air India), animals or birds (Dove), or people (Louise Phillips).
Importance of choosing a good brand name for your business
A brand name, in its most basic form, is a type of signature that gives credit to the maker of a specific work or service and distinguishes it from others. The following are two of the most important functions of brand names:
• Differentiation: To set service or product apart from those of a similar or identical nature.
• Authentication: To ensure that a product or service is the genuine or desired item (as opposed to a generic or knock-off).
Image taken from Strikingly product
It works in the same way that artists sign their paintings, journalists get a by-line, and designers put a brand logo on their work. Consumers use the name of a brand to determine the provenance and authenticity of the products they buy, whether it is a work of art, a movie franchise, a TV show, or a cheeseburger.
Tips on choosing the best Brand name
What makes a good brand has a lot of ideas and a few research. Consumers react more positively to brands with repetitively formulated names, such as Coca-Cola, Kit Kat, and Jelly Belly, according to a 2010 University of Alberta survey.
Although there is no magic recipe, there are certain characteristics that make a brand name easier to use and remember for you and others. In an ideal world, you would like something that fulfills the following criteria:
- Meaningful: It conveys the essence of your brand, conjures an image, and fosters a positive emotional connection.
- Distinctive: It’s one-of-a-kind, unforgettable, and distinguishes you from the competition.
- Understandable: It is simple to read, tell, spell, or Google.
- Protectable: You can trademark it, register a domain name for it, and “own” it both legally and in the public mind.
- Future-proof: It will evolve with the business and remain relevant, as well as be adapted for various products and brand extensions.
- Visual: Icons, logos, colors, and other visual elements may be used to translate/communicate it.
Image taken from Fighting pretty
This is a useful criterion for determining whether a name is successful, but there is only one question to ask. The only thing that matters is whether or not it strikes a chord with the audience.
If you are looking for a great brand name for your product, service, or business, think about how important the name is to your branding efforts.
Your name is a reflection of your brand, and it can either enhance or detract from the value you offer. When it comes to naming a company, a product, or a service, you have several options:
• Have the name of the creator or inventor (Hewlett-Packard)
• Describe what you do (Southwest Airlines)
• Describe an event or image (Sprint)
Image taken from Strikingly user website
Features of a Good Brand Name
The following characteristics should be present in a successful name:
1. It should be one-of-a-kind/distinctive.
2. It should be expandable.
3. It should be simple to pronounce, identify, and remember.
4. It should include an overview of the product’s features and benefits ( Swift, Quickfix, Lip guard).
5. It should be easily translatable to other languages.
6. It should be legally protected and registrable.
7. It should recommend a product or service category (Newsweek).
8. It should not portray negative or incorrect meanings in other categories. (For example, NOVA is a bad name for a car that will be sold in Spain because it means “doesn’t go” in Spanish.)
Image taken from Dr Chai tea
Business name generators
It is not as easy as it seems to come up with a creative brand name. With each possible name having advantages and disadvantages, it’s easy to get engrossed in a never-ending cycle of research. Often the name of your small business stands out right away. But this is not always the case.
Fortunately, you don’t have to think of a name on your own. You can use a business name generator to help you come up with catchy business name ideas that also have an accessible domain. Here are a few examples of awesome online brand name generators:
Image taken from Shopify
Shopify is a common platform for creating online stores. Shopify’s brand name generator is a good choice for eCommerce stores. You can generate a name for your company and then sign up for Shopify to start your online store right away.
To create a business name, simply check for domain availability, then choose from the auto-generated ideas for company domains and launch your online store.
Image taken from Oberlo
Oberlo is an online marketplace where entrepreneurs can search for and find goods to sell. It also has an excellent brand name generator from which you can choose hundreds of names. The tool is close to Shopify in that it generates hundreds of company names easily.
Simply enter an appropriate keyword that defines your company’s concept and press “generate names.” You can try different combinations of terms in the search bar until you are pleased with the results. After you have chosen the best brand name for your venture, you can use their website to launch your online store.
Image taken from WebHostingGeeks
WebHostingGeeks’ brand name generator is just another choice for your company. This is a privately held hosting research and analysis service. The tool will assist you with the product name, blog, or company. It’s very easy to use and produces a variety of cool choices for your name.
The tool allows you to search for accessible domain extensions such as.com,.net,.org,.us, and others. You may position your keywords at the beginning, middle, or end of the domain. You may choose a name length ranging from 5 to 30 characters.
Image taken from Namelix
The next tool on our list is Namelix’s company name generator. The platform is user-friendly and extremely simple to use. The tool uses a complex algorithm to enter your keyword and apply various filters to help you make the best decision.
Namelix has the distinct benefit of being able to learn your interests and make customized recommendations.
- Name Mesh
Image taken from NameMesh
Name Mesh might be ideal for you if you have a particular keyword in mind for your domain. Name Mesh will check the availability of the domain you want to use for your website, similar to Shopify’s store name generator.
When you type a keyword into the search bar, the tool will provide you with a list of relevant choices. To make choosing a company name easier, the page is divided into different categories such as common, similar, fun, SEO, short, and extra.
If you need an exact match domain or something more imaginative with a made-up term, the online brand name generators will help.
- Fresh Books
Image taken from Freshbooks
Fresh Books is an interactive and user-friendly business generator. Simply go to their website and click on “Let’s Get Started,” then choose your industry:
- Marketing Services
- Legal assistance
- Consulting services for businesses
- Home services and trade
- Information and communication technology
After that, you must enter your keywords, and Freshbooks will provide you with suggestions. They have posted on these subjects that can help you out if you need extra help or logo tips.
The tools have similar features; however, they use different algorithms and have different categories that provide you with different choices. While playing with various variations, you can combine three or four tools.
Don’t stop looking until you’ve found the perfect brand name for your business. Try some (or all) of the tools and let us know if they helped you come up with the perfect brand name for your company.
Once you’ve decided on the perfect name for your business, you can begin marketing your brand online. Having a website is an excellent way to get your business started online. A website will help you build and expand a brand while still growing your online presence. You’re ready to rock the world with your eye-catching website and catchy brand name.
Strikingly will assist you in fulfilling your dreams. Strikingly is the best website builder on the web for anyone looking to create eye-catching and user-friendly features. And yes! Even if you have no tech experience, you can create a website that is stylish, fast in 3 easy steps.
1. Create a free account with Strikingly
2. Choose a template from Strikingly’s wide range of options
3. Build the content.
4. Publish the website.
It is as simple as that. When building a website with Strikingly, keep in mind that you can always alter the template you have selected. You can also use Strikingly's tools to edit and fix your own images.
When you have the right inspiration and materials, building branding websites is both rewarding and enjoyable. Using Strikingly, you can build a brand website. All you have to do now is sign up for an account and you will be able to access its full potential.
Practice your skills by building your own website today with Strikingly.