As an actor, you might think you don’t need a website, but that is not true. In this internet era, every business or profession needs a website. Want to know why?
Supposing you want to learn about something or someone, what is the first thing that comes to mind?
The most obvious answer is that you will read about it online.
Having a website is an important part of digital marketing, even for actors and actresses.
It’s now common among producers to always cast actors and actresses with personal brand and influence. As a result, having a website as an actor is a great way to showcase your work and help producers and directors to get to know you better. This can get you more job opportunities and help push your career further.
In this step-by-step guide, we will talk about how you can build an actor personal website for your profession. Ready for the ride?
Let’s get started!
9 Must-Have Features of Good Actor Websites
Image from Canva
Most casting directors always want to hire good actors and crew to make their job easier. good actor websites can entice directors to cast you in their projects. When building an actor's personal website, there are some things you need to consider. Here are 9 must-have features that make a good actor website design.
- A Simple Headshot
Despite being used to putting themselves out there, actors might feel somehow about their bare faces. A clean and simple portrait with little or no makeup is important on an actor's website. This could get producers and directors to cash you immediately.
A large proportion of casting directors that search through actor's websites already know they are looking for. Depending on what project they are working on, casting directors make their decisions based on public figures, ideas based on the working scripts, or book descriptions. A portrait with good facial gestures can entice casting directors and get you on the casting call.
A headshot should be the first thing that should appear on an actor's website to give directors what they need. You can begin with a simple website, a plain background, flattering lighting, and a neutral wardrobe. This type of image can be a good banner image for your landing page. To give directors a variety of pictures, you can decide to give them options with various angles on a dedicated page of your website.
- Your Screen Name
Actor screen names are common in the industry. A screen name is equal to your brand. Just like most people have business names. A screen name acts as an actor's business name. So you should keep it short and unique so that directors and producers can easily remember it.
This name should be displayed clearly on your homepage. You should also make it visible enough on the rest of the website pages. Communicate your screen name on your web page with a good font, color.
If you have existing projects, ensure that you include your name on relevant IMDb pages. Another thing you should consider is making your screen name part of your website domain. This will allow directors to find you faster.
- Contact Information
Every website design for actors should include contact information. This is the most essential feature that should be included in great actor websites. This is how the directors will be able to contact you if they are satisfied and they want to contact you for work.
If you are concerned about your security and privacy, the best practice is to include your professional mobile number and email address. You can even include your social media platform handles. Ensure you keep your contact information up-to-date, so you won’t miss any opportunity.
The best way to include your contact page is to have a dedicated page for it, and include a link in your navigation bar, so people can access it easily. Also, you can include your contact information on the footer page of your actor website. Not everybody will have enough time to move from one page to another.
- A Full Body Shot
Characters often look a certain specific way on a completed script. In most cases, an actor’s body shape is as important as his/her facial features to fit the character they are playing. This goes hand-in-hand with the headshot that we discussed earlier. Good actor websites should put their body shot and other assets on a gallery to better organize the layout of the site. But, if you can manage to beautifully arrange it with your headshot, you’re doing casting directors a huge favor. On top of these profile photos, you can add various posed shots of you showcasing your hobbies and abilities. Add your various personas to demonstrate your range - how much of this you do want to advertise is up to you
- In Action Photos
Adding the scene of you while working will give directors the impression that you are getting hired a lot. You can choose good photos with a short description of the role you placed in each project. You can also include a designated album for it in your gallery.
Some great actors will even include vlogs and podcasts on their website. Aside from that, some actors will also include a trailer on their online content and direct the episodes to other platforms to maximize the efficiency of the website. If your actor website is slow, it will give both directors and agents a bad user experience. And they might leave your page without reading the content on your site.
- Acting Reel
The best actor websites should always include their acting portfolios ready. The benefits of having an online portfolio are that you can update your work without the need to mail your CDs or tapes to several agencies again and again. If you have video editing skills or you know someone who does, create a compilation of your work and projects that you have done in the past and professionally edited.
It’s essential to have quality video - ideally, a short one for people who are looking for good actors and have little time to spend on a single actor website.
- About Me Page
The about me page is also another important feature that should be included on an actor’s website. Your actor website is not complete if you did not include a section that talks about what you do and who you are. If you are a new actor, you should include all the commercials, plays, and series that you have been a part of.
On the other hand, actors with expansive careers should only include remarkable ones. If you have an IMDb page, ensure you include the link on your about me page. This will allow the casting producers to confirm your work history. You can also include posters of your work and your role description in the project.
Regardless of how you want to do this, this is the page you can maximize the most to let the visitors get to know your personality and your motivations as an actor.
This page is optional but it can go a long way to establish your credibility and work ethic. When you include a list of people you have worked with on your page, testifying your artistry and personality. This will show how invested and dedicated you are in your craft and how you can be of value to their project.
You can decide to use a video compilation or individual approach for your testimonials. The benefit of using a video compilation is that visitors and casting directors won’t need to go through multiple videos. Aside from that, it is better for your website performance. However, this comes with a downside as you will have to update it anytime there is a new video.
Additionally, the benefit of using an individual testimonial video is that you will only need to upload new videos, but the size of the video can reduce your website performance.
As part of your overall branding, ensure that your website matches your personality. It has to give a quick overview of who you are and what you do without the need to reveal too much information.
While the design is up to you, here is a tip of what good actor websites design communicates.
- A cinematic look-and-feel can visually communicate your preference to work as an actor while exuding seriousness and mystery. You can do this by playing with the lighting and contrast of your images and background to tell a story.
- Bright colors and smiling photos would make your viewers think that you’ve worked in sitcoms and advertisements. Find a good color palette to make sure that the colors you choose don’t clash or wash out your skin tone.
- Designing a theatre-inspired website could be challenging but well worth the effort for a visual that communicates your preference for dramatic and theatrical roles - when done right. Make sure the textured patterns are not distracting especially when viewers scroll up and down your site.
You can read more tips for effective actor websites design to know what else you can add to your actor websites.
Create Your Actor Website Using Strikingly
Strikingly is one of the best website builders out there that you can use to create actor websites. With Strikingly, you don’t need to know how to code. There are several actor website templates that you can use to choose from.
To get started, you need to first create an account with us. This process is easy and straightforward. You will need to supply information like your password, first name, and email address. After that, click the “GET STARTED. IT’S FREE” button to complete the registration process.
If you already have an account, log in to access Strikingly template page.
You can choose from the available Strikingly awesome templates. Since you are building an actor website, the personal website template is what you should go for.
After you have chosen your preferred template, you can start editing it to fit your design preference.
With Strikingly editor, you can add a homepage to your actor website. You can also include a section for what you do and who you are.
Also, you can include a contact us page so that visitors on your website can contact you.
There are tons of features that you can explore when you use Strikingly to build your website. This could include adding a domain to your site, actor blogs, newsletter, and more.