Web users are visual people. They are more likely to engage with a website that features appealing visuals. And more often than not, it is easier to communicate a message when you use images, graphics and videos to reinforce it. The problem is that producing great visuals is easier said than done. It takes a lot of work to use a free photo editor and perform professional-standard editing to make your visuals stand out.

Luckily, there are a lot of tools on the market that can help you produce professional-looking website images. It is even possible to use a photo editor online free of cost and still create visuals that are at par with the ones used by bigger companies. You will need to devote some time and energy into photo editing but the improved traffic and increased conversion rates will make it worth the effort.

Free online photo editors

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When it comes to the best free photo editor, you’ll find a ton of options available on the web so you don’t really need to invest a lot on photo editing software to create awesome visuals. Strikingly, for instance, features a built-in free photo editor that lets you edit the images you upload to your website. You can adjust brightness, contrast and saturation, crop your photos to emphasize your subject, rotate and resize your images depending on your design preferences.

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Strikingly’s built-in photo editor is pretty good for minimal edits. But if you want to explore other photo editor no download options, check out the following:

  • Canva
  • PicMonkey
  • Snappa
  • Piktochart
  • Pixlr

Now that you’re armed with the right tools for editing your images, here are a few tips you should keep in mind when composing website photos.

1. Adopt a specific style

Look at all the images on your website and identify a style that aligns with your brand. Consider the look and feel of your site and make sure that the visuals match the style principle that it embodies. When using a web photo editor, we recommend adopting a particular editing style or using a specific type of filter or colors on your images. This allows you to create a cohesive style for your site and nothing sticks out like a sore thumb. Experiment on temperature treatments, exposure and contrast to set the mood for your visuals and the entire site.

2. Crop your images properly

Some images could benefit from good cropping. This tool is common for most photo editors so make sure to take advantage of its power to recompose a view. Cropping enables you to minimize the clutter on a photo so viewers can easily focus on the subject that you are trying to emphasize. Frame your photos for impact and clarity but do be mindful of image sizes and aspect ratios. For best results, Strikingly has a set of recommended image and file sizes to ensure that your site and your visuals will look great on all screen sizes. Make sure to follow these guidelines closely when resizing your images.

3. Proper lighting can make a huge difference

Lighting matters when composing shots for the web - be it for social media or for websites. No amount of editing or filters on a free photo editor can compensate for really bad lighting. If you’re shooting your own images, make sure to go for natural light over artificial light. Not only is this more cost-effective (especially if you’re not a professional photographer with a complete arsenal of studio equipment), naturalistic lighting can enhance your images a thousand times. Take photos in the early morning or late afternoon to take advantage of the subdued lighting.

4. The key is in the details

When it comes to website images, sometimes the less flashy elements count for a lot. Paying attention to details such as file type, file names and file descriptions can help enhance your website and even improve your search engine rankings.

When it comes to file types the most common ones used for websites are .jpeg and .png but do note that they are not equal or interchangeable by any means. If you need high resolution images and your photos do not use a lot of colors, .png is the way to go. But if your website images have lots of colors, best to go for .jpeg. Be mindful of file sizes as well because larger photos tend to weigh a site down and affect its loading speed.

Also, as best practice for website files, it’s important to name your website images appropriately. It might be tempting to just put a random filename on your images but this name actually helps Google and other search engines understand what your photo is about. This is a good way to incorporate your choice keywords and optimize your website easily. If you could provide an alternate text for your website images, that would also help a lot especially the vision-impaired web users.

Make your website stand out with awesome web photos. Try out Strikingly’s built-in free photo editor today.