Characteristics of Great Art Portfolio Sites
1. Clear and concise communication
A free art portfolio website should be able to clearly communicate what kind of services and products you offer to potential clients. There are so many types of creative specializations that your visitor should be able to determine your area of expertise in the first few seconds of his stay on your website.
2. Stand out personality
When clients are looking for artists for a particular project, several factors can influence their decision but they are most likely going to gravitate towards a portfolio that stands out. Your online portfolio should reflect your personality and your abilities.
3. Creative
Art portfolio sites should be creative venues. They should be able to show off just how great you are in your craft. They should be more than just a library of your previous projects. Presentation is everything so you need to be creative with how you showcase your best work in your portfolio.
4. Display only the best
While it’s probably tempting to put out all your projects, we recommend that you choose the projects that will best showcase your talents and creativity to your audience. Potential clients are not going to sit around all day going through everything so you might as well give them the best samples of your work.
5. Call to action
The best art portfolio websites should include a call to action. Get them to do something on your website - be it fill up a form so you can keep in touch with them later, or get them to contact you as soon as they are done going through your samples. Having said that, don’t make it hard for visitors to reach you. Make sure to leave clear contact information on your website as well.
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