You’ve got a great product or service.
You’ve worked hard on it, invested all your time and energy in making it awesome.
It’s your baby.
It’s something that people are going to love.
The problem is that they don’t know you, they don’t know your product.
And unless you’re a true innovator, there are bound to be products available which are very similar to yours. Of course, your competitors will have built their reputations over many years and will be well established.
How can you get anyone to take notice of you?