A while back, we talked about why your blog needs an email list. Today, we’re diving head first into how – breaking it down into newbie friendly steps you can implement right away. These steps are so easy that even your grandma could do them (but let’s not give her too many ideas). Okay! Let’s get started.
1. Craft high-value lead magnets.
A lead magnet is something you offer your site visitors in exchange for their email addresses. While many sites give you the simple proposition to subscribe to an email list, far fewer dangle something special at you … Read the rest
Your website relies on the kindness of strangers to survive. If those strangers come to your site and then leave almost immediately, you’re in serious trouble.
Not to be dramatic or anything, but you simply cannot afford to have a high website bounce rate.
What is bounce rate?
In simple terms, it’s the rate of visitors who leave your site after only one page (if that). A high bounce rate is pretty much the worse fate any website can suffer, as it indicates that haven’t given people enough reason to stay on your site. Your website bounce rate tells you … Read the rest
Once upon a time, social media was a magical land where you went to escape from work. You bonded with fellow fans over your favorite obsessions, stalked classmates or colleagues, posted passive-aggressive messages directed at that special somebody…
Times have changed. Today, social media is serious business– with it, you’ve got a golden opportunity to craft and communicate your branding online.
If we googled your name or the name of your business, what would first page results return? We’ll bet one or more of your social media profiles pop up. Now if you want to control that reputation and branding … Read the rest
Web design is fickle. Even the hottest web design trends of 2015 may not survive into 2016– a sobering fact that we’ll call the circle of life. Disney said there’d be days like this.
The good news is that the Internet is still developing and evolving. Fresh, innovative ideas are popping up all around us. If you’d like to take a sneak peek at the newest 2016 web design trends, today we’re going to let you in on what to expect.
Am I going crazy, or did that still photo just move? No need to get your eyes … Read the rest