Allen is an advisor to global organizations and start-ups, an industry watcher, speaker, and former digital media and Internet CMO. He's also been an analyst and practice leader at Yankee Group, McKinsey, and Extraprise. Earlier in his career, he was a researcher in machine learning and analytics (early Big Data) and recevied a patent for some of his work. He's been named a Top CMO on Twitter and Top 25 Enterprise Software Leader, launched the eVergance brand in the US and UK (resulted in successful acquisition), and was co-founder and CMO of social marketing leader Offerpop (raised $10M, now used by 50,000 customers globally). His passion? Helping: Leaders turn their business ideas into actionable marketing strategies Marketers create great content, campaigns, and events that leverage social and rich media Buyers and sellers gain better market insights through big (and small) data, that result in offers, products, and experiences consumers will LOVE Read down to learn more...